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How Email Marketing Personalization Helps Simplify Complex Decision-Making

B2B marketers are challenged by meeting buyers with meaningful and tailored communication throughout the decision-making process. Using email marketing personalization to guide the conversation lets you engage effectively and efficiently.

Read our introduction and the Forrester report, How To Put B2B Personalization In Context, to learn:

  • Why email marketing personalization is essential to maximize effectiveness
  • How to understand and anticipate the buyer’s needs throughout the buying journey
  • Ways email marketing personalization helps you engage with B2B buyers

...and more.

Get the report to learn how to engage and enable B2B audiences.

MEET YOUR PRESENTERS

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

"We had no real testing other than forwards from one person to another... and before you know it, the email just loses all of its layout and design."

FIRST & LAST NAME, Associate Director of Digital Marketing, SMU