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Data Hygiene: Your Key to Powerful & Personalized Emails

Your subscriber data can power impactful email personalization. More meaningful email engagement. Increased conversions. Even improved email ROI.

But to reap those benefits on the regular, data hygiene has to be part of your email marketing routine.

Watch our one-hour webinar to learn the simple but critical data hygiene best practices that make all the hard work you pour into email even more effective.

Our panelists discussed:

  • Common factors that contribute to inaccurate (and hard to wrangle) data
  • Proactive steps to keep your CRM data clean
  • Ways to tap into your data for powerful email personalization
  • How your data hygiene can influence deliverability and engagement

Ready to turn data hygiene into your email marketing superpower?


Cynthia Price
SVP of Marketing at Litmus

Matt Hayes
General Manager at Kickdynamic

Matt Williams
Senior Solutions Architect at Simon Data

Carlos Barrero
Strategic Tech Partner Manager at Klaviyo

"We had no real testing other than forwards from one person to another... and before you know it, the email just loses all of its layout and design."

FIRST & LAST NAME, Associate Director of Digital Marketing, SMU