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Foundations of Privacy: Email Marketing Privacy Basics

A core responsibility for email marketers is to protect subscribers’ data and use it in transparent and ethical ways. As our world becomes more privacy-focused, it’s imperative to stay informed of the privacy laws that apply to email.

That’s why, we’re going back to the basics of privacy in email marketing. In three easy-to-digest lessons, you’ll learn:

  • Which laws impact email marketing today (and how to abide by them!)
  • How to collect and manage subscriber data, with guidelines and tips
  • Ways to privacy-proof your email program for future changes

Whether you’re new to email marketing or a seasoned pro, you have to be on top of privacy matters—so we’re making it easy for you to get informed with this guide.

Learn the basics of privacy in email marketing.

MEET YOUR PRESENTERS

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

"We had no real testing other than forwards from one person to another... and before you know it, the email just loses all of its layout and design."

FIRST & LAST NAME, Associate Director of Digital Marketing, SMU