A core responsibility for email marketers is to protect subscribers’ data and use it in transparent and ethical ways. As our world becomes more privacy-focused, it’s imperative to stay informed of the privacy laws that apply to email.

That’s why, we’re going back to the basics of privacy in email marketing. In three easy-to-digest lessons, you’ll learn:

• Which laws impact email marketing today (and how to abide by them!)
• How to collect and manage subscriber data, with guidelines and tips
• Ways to privacy-proof your email program for future changes

Whether you’re new to email marketing or a seasoned pro, you have to be on top of privacy matters—so we’re making it easy for you to get informed with this guide.