Foundations of Email Privacy

Email marketers are not only responsible for protecting subscribers’ data, but also using it in transparent and ethical ways. In the ever-changing digital landscape, privacy measures will continually evolve—that's why it's crucial to stay informed about the privacy laws that apply to email.

What rules and regulations impact email marketing today? We break it down in four simple lessons, which include:

• The email privacy landscape in 2024 and how we got here
• How to abide by the governing laws on data collection and management
• Strategies to privacy-proof your email program for future changes

Whether you’re new to email marketing or a seasoned pro, privacy matters. Get informed and learn what steps to take next.