Your Guide to Email Copywriting Best Practices - Litmus

Starts in days : hours : min : secs

Foundations of Email Copywriting

Email copywriting is a bit of nuanced art that can leave even seasoned writers scratching their heads. How do you write a compelling subject line? And how long is too long when it comes to email length?

Together with our friends at AWeber, we’ve laid it all out in three lessons. Discover effective ways to use language to bring life to your email campaigns. Plus, we'll discuss important considerations—like truncation and accessibility—that every email marketer should have in mind.

Lesson 1: Finding Your Why
Lesson 2: Writing Email Copy
Lesson 3: The Email “Envelope”

Get back to the basics of email copywriting.

Email Address:

UTM Tracking Campaign:

UTM Tracking Medium:

UTM Tracking Source:

UTM Tracking Content:

GCLID:

First Name:

Last Name:

Job Title:

Company Name:

Which is the primary provider you use to send email campaigns?

Country:

MEET YOUR PRESENTERS

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

TRUSTED BY

"We had no real testing other than forwards from one person to another... and before you know it, the email just loses all of its layout and design."

FIRST & LAST NAME, Associate Director of Digital Marketing, SMU

Email marketing made better

Litmus uses the information you provide us to bring you content about email marketing trends, stats, events and relevant products and services. You may unsubscribe from these communications at any time. For more information, check out Litmus’ Privacy Policy.

AWeber uses the information you provide to us to contact you about their relevant content, products, and services. You can unsubscribe from these communications at any time. For more information, check out AWeber’s Privacy Policy.