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Foundations of Email Copywriting

Email copywriting is a bit of nuanced art that can leave even seasoned writers scratching their heads. How do you write a compelling subject line? And how long is too long when it comes to email length?

Together with our friends at AWeber, we’ve laid it all out in three lessons. Discover effective ways to use language to bring life to your email campaigns. Plus, we'll discuss important considerations—like truncation and accessibility—that every email marketer should have in mind.

  • Lesson 1: Finding Your Why
  • Lesson 2: Writing Email Copy
  • Lesson 3: The Email “Envelope”

Get back to the basics of email copywriting.

MEET YOUR PRESENTERS

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

Cynthia Price
VP of Marketing at Litmus

"We had no real testing other than forwards from one person to another... and before you know it, the email just loses all of its layout and design."

FIRST & LAST NAME, Associate Director of Digital Marketing, SMU


Email marketing made better



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