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12 May, 2022

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Our Favorite Emails of April

Whenever we come across a memorable email—whether it be a newsletter or update email—design, copy, and strategy are all working in harmony to create a worthwhile subscriber experience.

As we receive so many wonderfully curated email campaigns in our inboxes, we love sharing our favorites every month. So check out the ones that inspire us!

Martyn Lee (he/him/his)
Marketing Manager at Kickdynamic

True or false?
First-party data is aggregate data collected from one or more sources.

Scroll to the bottom for the answer.

Discover how to improve your email preference center and unlock a wealth of subscriber information!
Prepare for personalization with our handy infographic including all the info you need to get started.
Learn what first-party data is—and why it has become so important for marketers.
When you know exactly which analytics to track and how to apply them in your broader strategy, they can deliver value well beyond the subscriber view.

These are a few of my favourite links

Check out these customer relations management definitions according to the pros.
This fabulous piece about fully-personalized and self-directed email experiences from Forbes is food for thought.
Dyspatch shared 5 email design tips to consider for Dark Mode (including one for avoiding a spooky pigs ).

The struggle is real!

Hey ya’ll, I’m Martyn

Weekday Martyn loves all things personalization and is part of the Content Marketing Team at Litmus. Weekend Martyn loves Madonna, true crime, country music & chilling with my puppy.

Quick poll: Our Dark Mode data says Light Mode holds a majority of email client market share, but we're curious: Which reading environment do you open your emails in?

The answer is false. First-party data is individual-level data collected from your audience on your own channels, while third-party data is aggregate data collected from one or more sources.

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