Crafting Connections:
Achieving Goals with B2B Email Personalization

Every aspect of your company’s email strategy must be carefully crafted for each subscriber to create hyper-relevant, truly personalized experiences that empower you to maintain a competitive edge in crowded inboxes. Learn how B2B brands, like the team here at Litmus, boost engagement and connection with their subscribers with smarter email personalization. We’ll share:

• An overview of the current state of B2B email marketing
• How email personalization plays a crucial role in B2B email marketing success
• Actionable tactics B2B email teams can start using today to achieve their goals

Meet your presenter

Angie Weyman
Product Marketing Manager at Litmus