Leveraging Litmus | Make Every Send Count with Advanced Email Analytics

Brands that use Litmus Email Analytics see a 43% higher ROI than those that don’t. Learn how to get the insights you need to understand, at a glance, what’s most likely to move the needle.

Whether you’re just starting out and want to start embedding tracking codes, or you’re already leveraging Email Analytics and want to learn how you can get more from these insights, we’ve got you covered!

In this session, we’ll talk about why Email Analytics are so crucial to a successful email strategy and we’ll do a deep dive into Litmus Email Analytics, including a live demo followed by a Q&A of any burning questions you have about Email Analytics.

You’ll learn how to:

  • What the data can tell you about your audience and how to optimize your segmentation
  • How to create a tracking code and insert it in your ESP
  • Ways to apply your testing results to email and other digital marketing platforms

Meet your presenters

Kaela Clark
Sr. Product Marketing Manager

Andre Frost
Customer Support Specialist

Becca Gage
Customer Marketing Specialist

Ready to start tracking?