"We knew we needed Litmus to be able to show our customers the true value of email. Litmus gives us the strategic insight, accountability, and level of perfection we need to drive success for our clients."
Joe Savitch, Marketing Manager, Altos
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You don’t have to guess your way through MPP.
Apple’s Mail Privacy Protection (MPP) is now an email reality.
MPP in email marketing may have changed how you should approach your strategy and campaign measurement.
But how do you know if it’s impacted your program–or how to respond?
In this guide, we’ll get you up to speed on what MPP means for your email strategy, including:
- Increase in MPP adoption we’ve seen since its Fall 2021 release
- How to evaluate how much of your audience has been impacted so far
- Campaign strategies you may want to pivot in light of MPP
- Ways to re-evaluate email performance
MPP has changed email marketing. Shouldn’t you know how you can respond?
MEET YOUR PRESENTERS
Cynthia Price
VP of Marketing at Litmus
Cynthia Price
VP of Marketing at Litmus
Cynthia Price
VP of Marketing at Litmus
Cynthia Price
VP of Marketing at Litmus
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