Navigating Gmail and Yahoo’s New Sender Requirements in 2024

Landing in the right spot in the inbox should always be top of mind for email marketers, and Gmail and Yahoo’s new bulk sender requirements starting in February 2024 are going to have a significant impact on deliverability.

Fear not, though! We’ve assembled a roundtable of experts—Lili Crowley from Yahoo, Alison Gootee from Braze, and Lauren Meyer from SocketLabs—to help you understand how to adapt to these new guidelines and keep your emails out of the spam folder.

In this one-hour webinar you’ll learn:

  • How the new requirements affect deliverability
  • Which preparatory steps to take and how to prioritize them
  • How to frame the necessary adjustments to your program for internal stakeholders

Meet your presenters

Logan Baird
Senior Community Evangelist at Litmus

Lili Crowley
Postmaster at Yahoo

Alison Gootee
Compliance and Deliverability Enablement Principal at Braze

Lauren Meyer
Chief Marketing Officer at SocketLabs

Learn how to adapt to Gmail and Yahoo’s new bulk sender guidelines.