How to Improve Email Deliverability and Optimize Each Send

Ever wondered how emails magically find their way to the inbox once you’ve hit send? Or what causes them to land in the dreaded spam folder?

The short answer is email deliverability. And while it is complex—you don’t have to guess your way through it.

We created this 4-part guide with our friends at Salesforce to help you take control of your deliverability, avoid the spam folder, and get more from your email campaigns. 

You’ll learn to:

• Prime your email marketing for success
• Validate and test before you send
• Monitor email metrics once you’ve sent
• Respond if you sense a deliverability issue