How to Improve Email Deliverability and Optimize Each Send-Litmus

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How to Improve Email Deliverability and Optimize Each Send

Ever wondered how emails magically find their way to the inbox once you’ve hit send? Or what causes them to land in the dreaded spam folder?

The short answer is email deliverability. And while it is complex—you don’t have to guess your way through it.

We created this 4-part guide with our friends at Salesforce to help you take control of your deliverability, avoid the spam folder, and get more from your email campaigns.

You’ll learn to:

Prime your email marketing for success
Validate and test before you send
Monitor email metrics once you’ve sent
Respond if you sense a deliverability issue

Learn the ins and outs of email deliverability to get more from your email campaigns.

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Which is the primary provider you use to send email campaigns?

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MEET YOUR PRESENTERS

Cynthia Price
VP of Marketing at Litmus

TRUSTED BY

"Litmus is an integral part of our digital marketing process to ensure that all emails are rendering across the email clients our guests use. We also use Email Analytics to ensure our content is always relevant and above industry trends. Without Litmus, we would be flying blind on email design and engagement."

ADY PORTER, Virgin Australia